Over the past decade and a half, Gainesville, FL, and Alachua County have seen a dynamic and often complex relationship with Airbnb and short-term rentals (STRs). With the saturation of STR units reaching unprecedented levels, many are asking: Is it still profitable to invest in this market? In this post, we’ll delve into the STR landscape from 2020 to 2024, analyzing the trends, challenges, and opportunities that have shaped this evolving market. Whether you're an investor or a curious local, join us as we uncover the profitability and potential of short-term rentals in Gainesville.